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The AI rules calendar for customer-facing AI in Asia-Pacific, 2025 to 2028

The dated AI laws, guidelines and testing kits that apply to conversational and agentic AI across Asia-Pacific, with the EU dates that reach APAC firms.

ResearchBy ConfX EditorialPublished 22 October 20265 min read11 sources

Key findings

  1. 1Singapore published the first governance framework written for AI agents in January 2026, and testing kits followed in January and October.145
  2. 2MAS issued its AI risk management guidelines on 7 October 2026. They take effect on 7 October 2027, with later sections expected by 7 October 2028.3
  3. 3Korea, Japan and Vietnam all have AI laws in force, with very different levels of obligation.678
  4. 4EU transparency duties for chatbots have applied since 2 August 2026 and reach APAC firms that serve EU customers.9

The calendar

Every date below comes from the regulator or from legal commentary on the official text. Several items are guidance, and the entry says so.

  1. 4 Jun 2025Japan

    AI Promotion Act promulgated

    Passed by the Diet in May 2025. It sets up an AI strategy headquarters and a basic plan, and places cooperation duties on businesses without penalties.7

  2. 10 Dec 2025Vietnam

    Law on Artificial Intelligence passed

    A single legal framework for developing and deploying AI, in force from 1 March 2026.8

  3. 22 Jan 2026South Korea

    AI Basic Act and Enforcement Decree in force

    Includes transparency duties and a domestic representative requirement for foreign operators above set thresholds. The government has signalled a grace period of at least a year before fines.6

  4. 22 Jan 2026Singapore

    Model AI Governance Framework for Agentic AI

    IMDA guidance launched at Davos, organised around four dimensions from bounding risk upfront to end-user responsibility. A living document.12

  5. Jan 2026Singapore

    Starter Kit for Testing LLM-Based Applications, v1.0

    IMDA’s voluntary guide to pre-deployment testing of LLM applications for baseline safety and reliability.4

  6. 2 Aug 2026European Union

    AI Act transparency duties (Article 50)

    People must be told when they are dealing with an AI system. Unchanged by the Digital Omnibus.910

  7. 7 Oct 2026Singapore

    MAS Guidelines on AI Risk Management issued

    Apply to all financial institutions and all forms of AI, with board oversight, an AI inventory, risk materiality assessment and controls across the life cycle.3

  8. 14 Oct 2026Singapore

    Starter Kit for Testing Agentic Systems, v1.0

    IMDA’s practical reference for testing AI agents, launched with an AI tester accreditation programme.511

  9. 2 Dec 2027European Union

    Annex III high-risk obligations

    Moved from August 2026 by the Digital Omnibus.910

  10. 7 Oct 2027Singapore

    MAS guidelines take effect

    Governance, oversight and core risk management expectations apply from this date.3

  11. 7 Oct 2028Singapore

    MAS guidelines fully phased in

    The remaining sections, covering life cycle controls and capability, are expected by this date.3

What the Singapore dates mean for service teams

The MAS guidelines name agentic AI systems that operate autonomously and access tools, and MAS intends to consult the sector on further agentic AI guidance in 2027.3 A bank or insurer running a conversational agent should expect that agent in its AI inventory, with a materiality rating and controls in proportion. Institutions remain accountable for AI from third parties used in their services.3

The IMDA framework asks organisations to bound an agent’s autonomy and its access to tools and data, and to set checkpoints where a person must approve.1 The testing kits give a method for checking both before launch.45

Three different approaches in North Asia and Vietnam

Korea’s act carries obligations and a representative requirement for foreign operators, with enforcement eased during a grace period.6 Japan’s act promotes AI and relies on cooperation.7 Vietnam’s law sets a risk-based framework that took effect on 1 March 2026.8 A regional service operation needs a short note per market on which of these apply to its channels.

Sources and method

Each entry links to the regulator or to the named legal commentary. Check dates and scope with counsel before relying on them.

  1. Singapore Launches New Model AI Governance Framework for Agentic AIMinistry of Digital Development and Information, 22 January 2026
  2. Singapore: Governance framework for agentic AI launchedBaker McKenzie, January 2026
  3. MAS Sets Out Supervisory Expectations on Responsible AI Adoption by Financial InstitutionsMonetary Authority of Singapore, 7 October 2026
  4. Starter Kit for Testing LLM-Based Applications for Safety and Reliability, version 1.0IMDA, January 2026
  5. Starter Kit for Testing Agentic Systems for Safety and Reliability, version 1.0IMDA, October 2026
  6. South Korea’s AI Basic Act: Overview and Key TakeawaysCooley, 27 January 2026
  7. APAC AI Watch Series: JapanHogan Lovells, June 2025
  8. AI Law provides unified legal framework for AI deployment in Việt NamViệt Nam News, 2026
  9. The Digital AI Omnibus: deferral of high-risk AI obligations under the AI ActDLA Piper, 30 June 2026, updated 10 August 2026
  10. Regulation (EU) 2026/1744 of 8 July 2026 (Digital Omnibus on AI)EUR-Lex, 8 July 2026
  11. Singapore’s next AI industry may be the people who check the agentse27, 14 October 2026

This page summarises published material and is not legal advice.

CAIS 2027, Singapore

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A day of keynotes, panels and 1-on-1 meetings with senior AI, customer experience and technology leaders, on 7 July 2027.